HICOOL
2020 - 2022, Beijing
Event
HICOOL is new platform developed by Beijing Shunyi District, featuring two major annual events: HICOOL Global Entrepreneur Summit and Entrepreneurship Competition. It aims at building an innovative business ecosystem for entrepreneurs and startups worldwide.
Another subheader to break up text
The second paragraph of an article is sometimes called the “nut graph,” which is short for “nutshell paragraph.” That’s because this is usually where the article gets to the heart of the matter—the main point. After the first section, the reader is ready to hear what’s truly at stake in this piece of writing. They’re invested. They’re paying attention. If your piece is long enough to have long, multi-paragraph sections, then you’ll want to use this strategy throughout to make sure you’re holding reader attention in a consistent way.
Last subheader, for good measure
Finally you arrive at the ending of the article. This is a good place to wrap things up and conclude with takeaways. If you’re writing something for a more traditional publication, it can be nice to end on an anecdote that mirrors the theme of the piece. If you’re putting together some content for a company blog, you’ll probably just want to close out in a tidy way and include a CTA of some kind. Writers should take note: Usually, when you write a draft, you finally get to the main point at the end. An old editing trick is to take that idea and put it at the top of the piece. Consider whether that would work for you in this case.
